IMC Intertech is pushing the limits of micro precision parts, with parts less than .012 cu inches, and tolerancing on the level of microns.  

We're thrilled to be working with IMC Intertech on the launch of their new website.  When it comes to micro precision and extremely small parts, IMC Intertech provides unparalleled capabilities, offering incredibly small micro-parts, micro-tubes, micro-needles, and micro-sub-assemblies.  

IMC Intertech's Unique Capabilities

IMC Intertech provides solutions for a very niche specialty of extremely small part fabrication.  Our goal was to help showcase that through use of both wide background images and focused part imagery to gain perspective on just how incredible their capabilities are.

IMC's capabilities opens new possibilities for designers and innovators, ranging from medical devices, electronics, and many others.

Site Features

IMC Intertech is built on WordPress.  The site seamlessly integrates with procurement software - KaizenDesk, to streamline your supply chain paperwork, while growing your leads.

• Search engine optimized
• Blog ready
• Mobile optimized
• Fast load times
• Integration with KaizenDesk Online Quoting and Invoicing Platform

Looking to create a new site, or upgrade your current site? Please, don't hesitate to reach out to us!

3D TEK CNC pushes the limits of high precision machining, providing excellent quality, skill, and craftsmanship. For over 35 years, the master machinists at 3D TEK CNC have challenged the industry, refining their craft to provide unparalleled capabilities in the machining complex and high quality micro-parts.

Located in Ventura County California, 3D TEK CNC  is a premier precision machine shop serving the Medical, Aerospace, MEMs, and Particle Accelerator Industries in Southern California.  We are thrilled to be working with 3D TEK CNC for the launch of their new website!

3D TEK CNC Above The Fold

First and foremost, when teaming with 3D TEK CNC to build their website, we felt it was incredibly important to visually showcase the excellent work that they do.  Hence, we really wanted to utilize the space above the fold to convey their quality and capability with images from the shop, utilizing the nice color contrasts from the precision EDM, and the futuristic lighting from the OPTIV high resolution vision system.

3D TEK CNC Portfolio

3D TEK CNC's skill and aptitude are best showcased in the excellent work that they do.  We were excited to work with 3D TEK CNC to build a portfolio of images on their site, to help convey their talented work.

Love the custom pendant built by 3D TEK CNC for the winner of Manny Pacquiao's Steel Tip Dart tournament! (shown above in the top center)

3D TEK CNC Web Features

The 3D TEK CNC website is fully responsive and integrates seamlessly with the SendCnC cloud quoting software, to streamline the buying process for both 3D TEK CNC and their customers.

• Mobile optimized
• Fast load times
• Integration with SendCnC Online Quoting and Invoicing Platform

Excited to be partnering with KEF America to launch their new site!  KEF produces custom rubber components that are extremely difficult to manufacture.

KEF America pushes the bar of product miniaturization, producing the world's smallest O-Ring, with cross sections as small as .002" in diameter.

Above The Fold

What your customer sees when your site initially loads is so crucial to your business. We really wanted to use the space above the fold for KEF America to capture the amazing products that they produce.

KEF produces extremely small or difficult to manufacture rubber parts, therefore opening doors for all sorts of new product innovation.  Our goal was to really drive that message home for potential customers.  Understanding and grasping the scale of something so small can be challenging to convey on a website.

As we racked our brains around how we do this from the prior site, we decided to capture our thoughts in a short YouTube video.

We wanted to take the opportunity to use the full header space, to really show how tiny these parts are in relation to the human finger.  We thought it would be cool to place a hint of parallax scrolling, to further highlight the micro o-ring as well.

Captivating Video

Mashup videos are such a great way of capturing attention and communicating concepts to others.  We wanted to share what KEF does in a few simple visualizations that could later be shared on social media.

Our goal was really to help drive connections between a highly capable supplier, and industry engineers who are pushing the limits of new products and technology. Hence, video is such an optimal medium for making that happen.

Site Features

KEF America is built on WordPress.  The site seamlessly integrates with procurement software - KaizenDesk, to streamline your supply chain paperwork, while growing your leads.

• Search engine optimized
• Blog ready
• Mobile optimized
• Fast load times
• Integration with KaizenDesk Online Quoting and Invoicing Platform

Looking to create a new site, or upgrade your current site? Please, don't hesitate to reach out to us!

Starting a website for your fabrication business or machine shop? At a minimum, there are really only three simple sections that you absolutely should have on your website to start gaining traction.

You can create a killer website having only these three items alone:

1. Focused Value Propositions

Your value proposition is ideally one sentence or less. It should state a problem and a solution. It should also convey your niche capability.

The key to a value proposition is focus and resolution. Ideally, you should highlight a single problem followed up by a niche capability solution. This should appear alone, front and center on your webpage. If your business focuses on one key capability, your entire website can be a single page, focused on this key target capability.

If you legitimately have multiple niche capabilities and value propositions, you should break these up into separate pages, each page should have a separate target value proposition listed front and center in the header. Your main navbar menu should have descriptive links to each individual page. This will help provide clarity and guidance for both your customer and for search engines.

GTR Manufacturing provides an excellent example in their above the fold value proposition.  Three simple words highlight the challenge of sourcing, and one sentence explains their single solution to precision sheet metal fabrication.

2. Calls To Action

A call to action is probably the most important element on your website, and yet is still so commonly overlooked. The call to action should be an easy button for your customer to continue in their journey, for example “Request A Quote,” or even “Submit An NDA.” Your website is a part of your sales funnel. The best workflow you can hope for is that your customer finds your page and immediately hits the call to action button.

Calls to action should be placed throughout your website to make it easy for your customer. You should have a fixed call to action that appears at the top of every page. You should also have calls to action at the footer of every page and consider adding them within content sections where appropriate.

One easy way you can offer a better user experience for both you and your customer is by using 3rd party integrations. KaizenDesk provides an interface for your customers to directly upload drawings for quote and purchase.

Marlin Steel's call to action is a prominent above the fold element of their site, making it super easy for their potential customers to get started with them.

3. Contact Information

This should be obvious and yet surprisingly overlooked. Simply having contact information on your website is not enough. Your contact info should be in the top right of every page, and ideally fixed as you scroll through the page. You should have as many options as appropriate to contact you - phone number, email, submit form, chat box, etc.

Often, your customers will not really read anything on your website anyways. Engineers will want to send a drawing and/or discuss technical questions. Few if any will attempt to search your website for an answer.

FireRock has their phone number and contact form in bright blue, stuck to the top of each page as you scroll, making it very easy to get in contact with them.

Time for a website upgrade?  Chat with us at info@initialapps.com!

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